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a graphic charter for an association project

Unisang is a non-profit organisation whose aim is to encourage young people to give blood. It also aims to raise awareness of the growing need for blood and how donated blood is used.

The website and its concept were created as part of a school project and are therefore totally fictitious.

During the course of this project, I was asked to create the association's entire graphic charter. This included the logo, the choice of colour palette and the typography. The hardest part was putting it all together in a way that made it understandable and reapplicable for future projects.

Here is the logotype page which explains how to reuse the logo, in what proportions and with the minimum 'protection' zone around it where nothing must be added or modified.
Erica is a voluptuous contemporary homage to the sans serif work of Eric Gill mixed with the painter Botero. This typography, with its round shapes, is reminiscent of the cartoonish side of our artistic direction and is used mainly for titles or decorative texts.

Satoshi is a modernist sans serif typeface. Its design combines typically grotesk-style letterforms, with some characters that are quite geometrically-designed. The family has tem weights on offer, ranging from Light to Black with complimentary italics, so it is perfectly suited to text
Finally, as far as the colours are concerned, we chose a palette of pastel colours reminiscent of the cartoon effect of the time, as well as a matt red to evoke blood donation.
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